Even though a Las Vegas swimming pool contractors company is a real world brick and mortar style business, they could invest in an Internet presence in the form of a website in order to draw more targeted customers through their website and into their real-world brick-and-mortar location.

Search engine optimization is the act of placing keyword rich articles on a website in order to attract the three major search engines - MSN, Yahoo!, and Google.  These three major search engines send out their “feelers” so that they might locate the keywords and keyword phrases within the articles and among the websites and then rank the websites according to a special formula.  The special formula is only known to the three major search engines; however what is known is that the special formula is based on the number of keywords and keyword phrases listed throughout a website.  Keywords and keyword phrases are the words potential customers place in the search boxes on the search engines in order to find what they need or want.

Seaglass.com is both a real world brick-and-mortar and an Internet website store so they must target those consumers that shop in both ‘worlds’.  They could use search engine optimization with the keyword rich articles that explain what sea glass is, it is glass that is found along the many beautiful sandy beaches throughout the world and is sometimes made into necklaces, bracelets and other jewelry; or the keyword rich article could explain how they extract the sea glass, mostly by hand, sometimes using snow shovels or other types of hand tools to shift through the sand to find the precious gems beneath.

In today’s technologically advanced world more and more people are turning to the Internet to search for what they want and need over all other media combined.  The phonebook is no longer of use to many customers because it only offers a phone number where consumers need to call for more information.  Magazines and newspapers only offer slightly more information than the phonebook and radio and television advertising spots offer the most information; however they are cost prohibitive to smaller businesses and usually only highlight major merchandise.

Both sea glass and swimming pools could benefit from an Internet presence even though they are both mainly real-world style businesses.  By using Internet marketing methods, such as search engine optimization and keyword rich articles, these style businesses could thrive because more people turn to the Internet to find what they need or want than anywhere else.

 Sea Glass are broken pieces of glass that end up in the ocean, for any number of reasons, and, over time, become smooth from the currents and sand particles. The results  reveal a shiny piece of perfectly round, sometimes oval shaped, glass that many designer’s use in jewelry collections. These pieces of glass that wash up on the beach could  have fallen off of boats or were part of a boat at one time.  Sea glass could have come from many different items, such as tail lights,  lanterns, dishes, glasses, cups and saucers, soda pop bottles, baby bottles, food jars, eyeglasses or sunglasses. The waves and currents toss the glass around like a rock tumbler until the glass is a smooth ‘jewel’ and deposits it on the sand for some lucky person to find.

Sea Glass can be found in a variety of colors such as blue, orange, green, yellow, black, white, purple, pink and the rarest of them all, live crawfish red. The color of the Sea Glass depends on the color of the glass that had fallen into the sea so long ago. Some of the Sea Glass comes from garbage dump sites that had made its way toward land with the current while other pieces were deliberately dumped into the ocean by less environmentally friendly patrons.

Porto Rico appears to have the most amount of Sea Glass washing up on its shores. Although no shore, within the United States or elsewhere, seems to have a monopoly on the Sea Glass trade. Many dealers will pay decent money for found pieces of Sea Glass, whether it be for their own collections or for their jewelry business. Many countries that boarder the Mediterranean Sea find their beaches scattered with the beautiful Sea Glass because their beaches are mostly round rocks instead of soft sands.  

So next time you are at the beach and see something shiny in the sand, go ahead and dig it up and wash it off. It just may just be a beautiful piece of Sea Glass you can keep for yourself or sell to the many companies willing to pay big money for various pieces of Sea Glass. Keep an out, especially, for the rarest colors the sea has to offer.